PRIVACY POLICY

POLICY UPDATED: September 26, 2024

Introduction

EquipmentShare.com Inc ("EquipmentShare" or “We”) provides an online marketplace for equipment rentals and sales. This policy describes the types of information we may collect from you or that you may provide when you visit https://www.equipmentshare.com (our "Website") or visit us in store, by phone, use our mobile application, and anywhere else we display this Privacy Policy and our practices for collecting, maintaining, using, and protecting that information.

1. Information that we collect

We collect information that identifies you, your business, your device or is reasonably capable of being connected with or linked to you, your business, or your device ("Personal Information"). Personal information does not include public information available from government records, de-identified or aggregated information.
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We collect the following categories of Personal Information:

Identifiers

• First and last name
• Email address
• Mailing address
  
• Mobile number
  
• Telephone number
  
• Date of birth
  
• Gender
  
• Geographic area
  
• Title
  
• Internet Protocol (IP) Address
  
• Credit Card Information
  
• State driver's license number
  
• Last four digits of social security number
  

Characteristics of Protected Classifications

• Age
• Gender
• Race and ethnicity (for job applications)
  
• Disability information (for job applications)
  
• Veteran status (for job applications)
  

Commercial Information

• Transaction information
• Information about equipment you are interested in renting
• Rental dates
  

Biometric Information

• Not collected

Internet or Other Electronic Network Activity

• Cookies
• Domain name
• Browser Type
• Operating system
• Usage data including visit dates

Geolocation Data

• Information that tells us from where you access our website
• GPS Information from equipment you rent

Sensory Data

• Not collected

Professional or Employment-Related Information (for job applicants only)

• Resume/CV
• LinkedIn Profile and Website

Non-public Education Information (for job applicants only)

2. How we collect the information

We collect information from the following categories of cources:

Directly From You

For example, when you register as a user or login as a guest to complete a rental transaction, when you apply for a job, and when you use our chat feature.

Indirect Collection

We use technologies like cookies and pixel tags to provide, improve, protect and promote our services. EquipmentShare also logs each visit to each web page on the site.

From Third Parties

For example, when we offer or promote services in conjunction with another company and they provide contact information to us. We may also receive information from a service provider when you apply for a job with us and we run a background check.

3. How We Use the Information We collect

Business Purposes

EquipmentShare will use your personal information solely for its business purposes in connection with the provision of the EquipmentShare marketplace. Business purposes include: administration and operation of the marketplace; improve understanding of how our users engage with the marketplace; verifying account information; processing requests and transactions; providing information regarding services; and information about other promotions, products or services that may be of interest to you.

Verification

EquipmentShare enables equipment owners to offer and rent their equipment to other individuals. If you agree to a rental transaction through EquipmentShare, we may provide your personal information to the other party in that transaction as reasonably necessary to facilitate the rental. For example, EquipmentShare may provide your mobile phone number to facilitate communication or your photograph to facilitate identification.

Operations

 In addition to information verification providers described above, we may share personal information with vendors and service providers who are engaged by or working with us in connection with the operation of our site and marketplace and who need access to such information to carry out their work for us. In some cases, the service provider may be directly collecting the information from you on our behalf. EquipmentShare will endeavor to choose service providers that are well established and who have agreed to protect the confidentiality of any personal information the service provider receives. EquipmentShare is not responsible for the act or omissions of its service providers.

Promotions

If EquipmentShare offers or promotes services in conjunction with another company, and you request those services (or additional information about them), you consent to our sharing your personal information with those parties. In those cases, we will only share the information reasonably needed to provide you with the applicable service. We may also share personal information with third parties when you give us your consent to do so. Information that is shared with third parties as described in this paragraph is subject to the privacy policies of those parties, which may differ from this Privacy Policy. EquipmentShare is not responsible for the acts or omissions of those third parties. We encourage you to become familiar with their practices before disclosing information directly to them.
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EquipmentShare may compile aggregate information about how you and others use our services. Aggregate data helps us understand trends and our users’ needs so that we can better consider new features or otherwise tailor our marketplace.

Legal Requirement

EquipmentShare may disclose personal information in the good faith belief that we are lawfully authorized or required to do so, or that doing so is reasonably necessary or appropriate to comply with the law or with legal process or authorities, respond to any claims, or to protect the rights, property or safety of EquipmentShare, our users, our employees or the public. That includes actions we may take to protect EquipmentShare or our users from fraudulent, abusive, inappropriate or unlawful use of our site or marketplace.

EquipmentShare does not share personal opt-in data or consent collected via short code text messaging with third parties.

4. Information we share

We share information in the following ways:

5. Sales of personal information

EquipmentShare does not sell, trade, or rent your personal information to others. 

6. How we retain and store your information

Retention

We maintain records concerning your registration with and use of EquipmentShare, including any correspondence you have with us or other members. The retention period is based upon legal and business requirements.

Storage

We use reasonable security precautions to protect your information while in storage.

7. How to Update Your Information or Opt Out Of Emails and Text Messages

We may contact you via email, telephone, or text message. If you wish to opt-out of marketing and promotional emails, please contact us at support@equipmentshare.com. You may not opt-out of receiving service-related emails or text messages. If you would like to update your contact information, please use your Profile Page. If you have any trouble using the Profile Page, please contact customer service at customersupport@equipmentshare.com.

8. Choices About Your Information/Privacy RIghts

The more we know about you, the better our ability to serve you and provide products and services that are of real value. Our website is a voluntary information channel that is open to you at all times. You always have a choice regarding the tools that you use and the information that you provide. We don’t ask questions for the sake of asking questions, but do so because it is pertinent to our ability to serve and know you better. You always have the right to access your personal information and to modify or delete it as you wish.

Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, our Website does not support DNT codes. However, except in the case of analytics cookies, remarketing and other features of Google Display Advertising described above, our Website limits tracking to the internal uses described above. Except in the case of analytics cookies our Website does not track your use across multiple websites, however, other websites to which we link may. Please review their privacy policies to understand how you may be tracked.

Cookies

You may disable browser cookies in your browser or set your browser to warn you when a cookie is being sent. You may lose some features or functionality when you disable cookies. Remember, also, that disabling cookies is browser specific. If you log on using Google Chrome, you must also disable cookies in Safari if you use that browser at a different time.

Third Party Links

Our website permits you to use a third party social networking platform such as Facebook, LinkedIn, Instagram and Twitter. These plug-ins allow you to follow us on those services.  When you use social networking platforms and plugins, you share your information with them and their privacy notice applies to their disclosure of such information. In addition, they may be able to collect information about you, including your activity or may notify your connections on the social networking platform about your use of our website. Such services may allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising. Please note that their own privacy polices apply and we encourage you to read them. We may add new social networking plugins and buttons to our website from time to time.

9. Childrens' Privacy - Children under the age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website [or] [through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16 please contact us at customerservice@equipmentshare.com.

10. California residents

11. Contact us

By phone, email or by sending us a letter, we’re always available to you:

EquipmentShare
1-888-80-Rents
Email: customerservice@equipmentshare.com

‍EquipmentShare.com Inc
Legal Department
Attn: Privacy 
5710 Bull Run Drive
Columbia, MO 65201