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Columbia, Mo. — [Nov. 11, 2025] — EquipmentShare, a leader in connected jobsite technology and one of the largest equipment rental providers in the United States, announced that four new Telehero® units will be deployed to honor Veterans Day and support veteran communities. The special-edition telehandlers will serve contractors in Savannah, Ga., Colorado Springs, Colo., Pittsburgh, Pa., and Louisville, Ky. Through the Company’s Telehero program, telehandlers are designated as a “Telehero”, and 10% of its annual rental proceeds will be donated to a local nonprofit veterans organization in its market throughout the inaugural campaign period.
The Telehero units are patriotically wrapped and pair tech-powered equipment with community investment to make a tangible local impact. Each unit is connected through EquipmentShare’s T3® platform for real-time visibility, access keypads with individual credentials, and theft-deterrence features that help keep jobsites safe and equipment secure. The four additions expand the program’s reach to builders in key regions while channeling sustained support to veterans and their families. With these four machines, the total Telehero fleet is now up to 13.
“The TeleHero program was built to serve,” said Jabbok Schlacks, CEO and co-founder of EquipmentShare. “These units help contractors get tough work done while also giving back to those who have served our country. With T3 on board, customers get the visibility and control they need, and the community benefits with every hour these machines are put to work.”
OEM partners help power Teleheroes
The new Teleheroes are co-sponsored by leading OEM partners, including JLG®, Genie®, JCB® and Manitou®.
“At JLG, supporting veterans and the communities they call home is a natural extension of our people-first culture. We’re proud that so many veterans choose to continue their careers with us, bringing invaluable skills, leadership, and dedication to our teams. Our partnership with EquipmentShare reflects the joint spirit of service and pride in those who serve,” said a company spokesperson.
“Quality isn’t just built into our machines, it’s built into how we serve,” said Ben Bradshaw, Executive Vice President of North American Sales for Genie. “Partnering with EquipmentShare on the Telehero program brings our Quality by Design philosophy to life, helping us to deliver reliable, high-performing equipment that keeps projects moving while honoring those who have served and continue to serve.”
“We are proud to partner with EquipmentShare to introduce the Telehero specialty wrapped machine, a collaboration that highlights our shared commitment to honoring and supporting veterans,” said Andrea Whelan, Executive Vice President of Direct Sales at JCB North America. “At JCB, we have a long-standing tradition of backing veteran-related programs, and this initiative is another meaningful way we can give back to those who have served our country.”
“For all veterans, thank you for everything you are called to do for our country, past, present and future. We are forever grateful for your devotion to keeping us safe and the land of the free,” says Manitou North America.
Where Teleheroes launch and who they support
- Savannah
Local nonprofit: Combat Boots 2 the Boardroom will receive 10% of Telehero’s rental proceeds. - Colorado Springs
Local nonprofit: Mt. Carmel Veterans Service Center will receive 10% of Telehero’s rental proceeds. - Pittsburgh
Local nonprofit: Dusty Off Outdoors will receive 10% of Telehero’s rental proceeds. - Louisville
Local nonprofit: 22Challenge.org will receive 10% of Telehero’s rental proceeds.
“On behalf of Combat Boots 2 The Boardroom, we are truly grateful and excited to partner with EquipmentShare. Your commitment to community impact deeply aligns with our mission, and we’re honored to recognize your organization as a ‘Community Pillar Sponsor’," said a spokesperson from the organization.
About EquipmentShare
Founded in 2015 and headquartered in Columbia, Missouri, EquipmentShare is a nationwide construction technology and equipment solutions provider dedicated to transforming the construction industry through innovative tools, platforms and data-driven insights. By empowering contractors, builders and equipment owners with its proprietary technology, T3Ⓡ, EquipmentShare aims to drive productivity, efficiency and collaboration across the construction sector. With a comprehensive suite of solutions that includes a fleet management platform, telematics devices and a best-in-class equipment rental marketplace, EquipmentShare continues to lead the industry in building the future of construction. For more information, visit www.equipmentshare.com.
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